Emphasizing Relevance and Quality
The Chief Executive Officer (CEO) of Charger Limited, an alcoholic beverage company, has urged new businesses to craft products that resonate with customers. Emmanuel Bortey Borketey emphasized that this approach would ensure companies remain relevant in their respective industries.
Striving for Uniqueness
At the launch of the company’s latest product in Accra yesterday, the CEO highlighted Charger Limited’s commitment to crafting unique products. “We’ve embarked on this journey knowing that each step brings us closer to our vision of setting new standards in the industry,” he said. He added that Charger Limited’s growth stems from passion, commitment to quality, and unwavering support from customers and partners. “We are excited about the future and look forward to continuing this incredible journey with all of you,” he noted.
Launch of Black Legend Blended Coffee Gin
The company launched a new beverage, Black Legend Blended Coffee Gin, adding to its stock of blended flavors in the Ghanaian market. Made primarily of coffee and gin, the product aims to create an unparalleled drinking experience for consumers.
Craftsmanship and Excellence
Describing the new gin as exceptional, Mr. Borketey said it was crafted with meticulous craftsmanship and unwavering dedication to excellence. “It blends the rich, bold flavors of coffee with the sophistication of gin, creating an unparalleled drinking experience. The composition of Black Legend is 100 percent natural. As with our signature Happy Man Bitters, we do not compromise on quality,” he emphasized. He also urged consumers to drink responsibly and highlighted the company’s commitment to promoting responsible drinking and ensuring consumer well-being.
Marketing Approach
Ayeh Offei-Akoto, the Communications Manager of Charger Limited, shared insights into the company’s marketing strategy. Charger Limited adopted a one-step-at-a-time approach as its guiding principle towards marketing its lead product, Happy Man Bitters. “We believed in the power of consistency and quality, and we knew that success would come to those who persevered. As we launch Black Legend Blended Coffee Gin, we remain true to our roots while reaching for new heights,” he added.
Commendation from Ga Mantse
During an earlier interaction with the management of the company at his residence, the Ga Mantse, Nii Tackie Teiko Tsuru II, commended the CEO for his investment. He also urged the company’s workers to show commitment to expanding its frontiers. “Sometimes when investments are made, the early days look promising. However, after some time, bad attitudes from workers lead to business degeneration. Employees of this company must adopt good attitudes, such as reporting to work on time and working sincerely, to enable the investor to make good returns on his investment,” Nii Teiko Tsuru said.
